Attentive.
Thorough.
A keen eye for design.
Beautifier.
Organizing Queen.
Problem solver.
50% wild woman, 50% grounded, 100% human.
Glass half full – always!

MY WORK

I’ve worked for a number of small businesses and myself since 2008 and have worn countless hats, from everything behind-the-scenes to everything face-to-face and then some. My experience makes me extremely proud.

MY BRAND

I strive to create beauty, consistency and interest in small businesses. With the ridiculous ease of ordering through retail giants (ahem, Amazon), the “little guys” need to step it up and be ever present with their visions, products, services and customer care. I am here to help streamline these points for YOU.

ME

I am forever a creative and a “get it done” type of person. I grew up in rural Illinois, lived in Chicago while attending art school for Fashion Design, moved to New York seeking a job in the fashion industry and thankfully didn’t find a job in said industry (thanks recession of 2008!!). It was through this lack of finding work in fashion that I began nestling into my true passion… Small businesses are the heart and soul of our economy AND the people that absolutely do a happy dance when you purchase from them!

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Quick five!

INSPIRATION: My parents, Mara Hoffman, Cleo Wade & an array of arists doing their thing, hearts full.
BIRTHSTONE: Aquamarine.
STYLE ICON(S): The classic ‘90s super models, Michelle Williams & Susan Sarandon.
DREAM DESTINATION: Cairo, Egypt.
FAVE SONGS: Tangerine & Soul to Squeeze.

Vibrant · Intentional · Inspirational · Open-minded · Considerate · Patient · Imaginative · Adventurous · Particular · Kind-hearted · Supporter · Goal-setter · Curious

Most lifestyle images on my site were captured by the fab Meg Jacobsen Photography, who is based in Denver.