What is a BRAND, exactly?

What is a BRAND?

A brand is the emotional connection with your audience and it's what enables you to sell your products/services.

It sets you apart from others who do the same or similar things.

A brand eliminates competition that is based only on price. If your audience connects with you and your brand, they will purchase from you, even if you're more expensive!

People buy emotionally...with heart, connection and beliefs.

Brand = Personality.

xo
~Rachel