Brand Kit

Do you have a Brand Kit for your business?

》A BRAND KIT is a short, easy-to-understand guide to your brand’s visual identity (AKA who you are and what you stand for).

》WHAT'S IN IT? Your logo(s), colors, fonts and brand "mission". They are usually shared as PDFs or print documents that can be downloaded.

Your logo tells your brand's story in one icon and is a simplified visualization of what you represent. Logos need to be kept consistent across *all* platforms! (Think: Target's bullseye, Instagram's camera and Nike's swoosh. Pretty recognizable, right?)

Your brand's color(s) give a feel or mood to your logo and brand image. If your business produces calming CBD products, you're probably not going to have fire engine red anywhere in your branding.

Your brand's font(s) are equally as important as the logo (!!!) and could be pre-made (such as "Times New Roman" or "Helvetica") or custom-made by an artist to fit your vision. Think of the fonts for these popular brands: Coca Cola, Amazon, Subway and Harley Davidson. Can you visualize them without actually looking them up?

Additional pieces of info that can be included are your business' mission statement and anything your company stands for that you'd like others to know. Having all of this info together makes the most important pieces of your brand visual easy to understand!

Great for:
- Website refreshes. Just send the file off to your designer and they're ready to go!
- Print/digital features or advertising. Keep your logo recognizable to current customers as well as future clients.
- Anything graphic design-related -- label designs, advertisements, etc.

Need a BRAND KIT created for your business?
You know where to find me.

xo
~Rachel